Case Studies
What Do We Do?
High Gear Marketing helps companies bring their products and services to life and creates programs to shorten their time to revenue. Primary areas of business have been enterprise computing technologies, food processing technologies, corporate social responsibility, small business and personal services, non-profit development
Fiber Optic Lighting
U.S. go-to-market relaunch for Swedish fiber optic lighting manufacturer in alignment with international revenue and market share objectives. Elements of plan include sales enablement and distribution partner tools, advertising and promotion to drive awareness of new technology and demand for product and value-add services.
BigFix (now IBM) – Enterprise endpoint management
Development of a demand generation framework for the creation, execution and tracking of major quarterly promotions, joint marketing programs with technology partners, lead generation programs and events, and a series of high-impact webcasts generating awareness and significant lead volume for BigFix, Inc.
Purisma (now Dun & Bradstreet)
Brand transition (driven by acquisition) of data integration software provider to align with acquiring company, including development and execution of webcast series focused on driving incremental revenues with install base customers. This was preceded by development and implementation of a pre-acquisition six-month lead generation plan, to re-launch messaging and branding, while providing product launch support.
Avure Technologies
Responsible for demand and lead generation activities for high pressure processing business unit of Avure Technologies (www.avure.com) a manufacturer of ultra-high pressure equipment and technologies. On-going projects includes program and budget planning, graphics and content for marketing events, as well as day to day management of campaigns, vendors necessary to delivery on campaigns, and reporting.
Technology Forecasters Inc. (TFI)
Re-branding of well-established analyst/consulting firm with dual practice areas in electronics manufacturing supply chain and environmental/sustainability consulting. Project included creation of a new website, an online newsletter, promotional vehicles for major quarterly events and customer program development, service offering strategy support.
Rowhouse Architects
Initiated formalized Rowhouse Architects press communications and outreach for awareness and community building within the greater adaptive re-use and historic preservation movement, and drive enhanced local presence for award-winning Asheville, NC firm.
Kristina Wolf Design
– Rebranding of Kristina Wolf Design, a commercial and residential interior designer in the SF Bay Area. Projects included a new website, quarterly newsletters (on-going), event management and public relations.
MPSF Speaker Series
Rebranding of MPSF Speaker Series (www.speakerseries.net) the largest community speaker series in the US, a 25-year old organization serving the Bay Area. On-going project has addressed new logo, website, brochures, newsletters, event signage, social media strategy, on-going public relations and promotion of annual series.
Riecken Community Libraries
– Rebranding for Riecken Community Libraries, a foundation building and training community libraries in Guatemala and Honduras. Riecken recently was awarded a grant by the Bill and Melinda Gates Foundation to continue its award-winning work. Project includes new website (English and Spanish versions), newsletter and blog templates, event signage, on-going public relations support.
