Why High Gear Marketing Group?


“Nearly two years ago, I engaged Cathy Dalton and her marketing team to define and establish a visual brand for my start-up, Eco-Catalyst Inc. She delivered our logo, website and sell sheets very cost-effectively but with the quality expected of a Silicon Valley start-up! Subsequently, Cathy developed a marketing launch strategy and action plan, providing sound inputs to the development of our sales processes and operational infrastructure. She has provided public relations services, delivered marketing tools and materials, created and pushed outbound communications, and oversaw execution of our first trade show for us as well. Being able to tap into the experience and quality that High Gear Marketing can provide was critical to our company and product launch efforts – from positioning strategy to the tiniest of execution details.”

– Dr. Ramesh Srinivasan, Founder and CEO, Eco-Catalyst Inc.

“For over six years, Cathy Dalton and members of the High Gear marketing team have worked with us, providing marketing project management for the development and execution of our global marketing communications and lead generation programs and deliverables. Working to nimbly launch initiatives quickly, Cathy supported development of our annual marketing plans, and with her team delivered print and online advertising, on-going email campaigns, trade show programs including promotions and graphics, quarterly customer newsletters, online events and marketing videos – all aligned with the company’s marketing objectives, leads requirements and budget resources.

– Glenn Hewson, Former VP Global Marketing, Avure Technologies

“I contracted with Cathy Dalton to help me with my website and create a marketing plan and I received SO MUCH MORE!  I am so pleased and honored to work with Cathy.  She has a wonderful blend of business savvy and warmth of personality and she made it so easy for me to get my business off the ground.  Her knowledge of marketing, advertising, business applications, social media tools, and website development has been invaluable.   I wanted an eCommerce website to showcase and sell my gemstone products and serve as an educational site for Feng Shui services and gemstone energy.   She helped me accomplish that in beautiful fashion.  She even helped me with product photography (yes, she’s a photographer too!).   I truly believe I might still be floundering around in the great abyss if I had not found Cathy.  So grateful!”

– Melanie Cozzo, Dancing Spirit Gemstones

“Thanks to the efforts of Cathy and the High Gear team, The French Broad Vignerons received a brand overhaul complete with new website that has moved us to a new level of professionalism. She is generous with strategic inputs to our programs and delivers creative solutions to our marketing challenges. Her breadth of experience is evident in her ability to see beyond the obvious in the big picture, and at the same time execute at a fine detail level.

It also must be said that the service is extremely personal as High Gear guides you in your decision making.  I have learned a great deal during our work together and I have come to trust her input and her judgement.  High Gear has become a very valuable asset and associate.”

– Peter Fland, President, The French Broad Vignerons

I have found it so difficult over the years to explain what we do to non-initiates that I am almost startled by how clearly your messaging, with the supporting web material, tells our new story. Plain effective writing is so rare a skill that I feel as much astonishment as gratitude for your accomplishment. Thank you so much for your unique ability and generosity in telling the Riecken Community Libraries story.”

– Allen Andersson, Founder, Riecken Community Libraries

“Cathy helped us plan and execute some of the best and most creative lead generation campaigns for Novadigm (acquired by HP) products and solutions. She brought with her loads of creative ideas (and enthusiasm) during brainstorming sessions and helped us think through the entire lead management life cycle. She was an integral part of our team.”

– Swati Kamath, Enterprise Software Marketing Professional, HP

“Cathy Dalton has a brilliant and unusual balance of tech-savvy and marketing talent. TFI and our clients have benefited from her work on brand strategy, sustainability reports, white papers, websites, newsletters, Environmental Heroes contests. She understands our B2B tech clients’ markets and culture, and also fully aligns with TFI’s “Lean and Green” sustainability strategies. I recommend her fully.”

– Pamela Gordon, President at Technology Forecasters Inc. and TFI Environment

“Cathy Dalton is an idea machine! Previously I had no consistent brand, no marketing plan, and the areas I wanted to focus on in my law practice were not defined . Together we started from scratch: what were my strengths, what practice areas did I want to promote,  who were the audiences I needed to address. Based on extensive discussion of those questions and aligning with my business objectives, Cathy and her team developed a visual brand for my firm, created content and built my website, and developed a blog newsletter. Cathy has a creative and curious mind, is responsive, and forward thinking, and constantly on the lookout for opportunities to showcase my practice.

The bottom line? My business has increased with the tools and support Cathy and the High Gear team have provided. What more could I ask for?”

– Peggy Bush, Law Office of Mary Margaret Bush

“Cathy has a proven track record of developing lead generation strategies and executing campaigns that deliver actionable results. Her drive to understand the customer, his pain, and your value proposition is the cornerstone to her unique creative approach. This relentless preparation and attention to detail is what sets Cathy apart.”

– Rick Berzle, CEO, GoToMarket LLC

“Cathy Dalton has been utterly instrumental to the success of my business, Energy Matters Acupuncture and Qigong. When I set about developing the company, she was incredible, taking the time to really “get” what my business was about, and set upon a course to create our brand, marketing materials and strategies that truly reflect our values, our mission, our services – and get great results. She is organized, inspired, patient, persistent and a delight to work with. I shudder to think where I would be today if I had not hired her.”

– Kirstin Lindquist, President, Energy Matters East Bay

“I had the pleasure of working with Cathy on a recent fundraising event for our organization that she managed like a charm from top to bottom. She provided a one-stop experience delivering everything from the creative and advertising design, communications and promotion strategy, secured vendors, sponsors and in-kind donations for our silent auction, and handled all of the day-to-day event activities including volunteer recruitment and coordination, and all on-site logistics of the event. Cathy went about the project in an organized, artistic and professional manner, creating a vision that incorporated input from others and building a team excited about the event’s success.

Our event was successful beyond our wildest expectations with attendees STILL raving about, and she was an inspiration to others to get involved and continue the momentum long AFTER the event was over.”

– Molly McKay, National Spokesperson, Marriage Equality USA